Addressable Advertising

January 19, 2021

For decades, advertisers have been able to target audiences and communicate to groups who have a similar interest through direct mail marketing. Over time, the relevancy of messaging has evolved with technology. Laser printing, for example, enables customized messaging to some extent. As digital advertising has emerged, it’s even more flexible as messaging can be […]

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Advantages of prospect database

January 5, 2021

Whether selling B2B (business-to-business) or B2C (business-to-consumer), managing the business development and prospecting processes can be challenging. Countless sales support tools, such as Salesforce, Zoho, Insightly, HubSpot, freshsales and others, have been developed, however, while many organizations have created central data warehouses or marketing data marts to manage existing customer relations, the same isn’t true […]

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Drugs and direct-to-consumer advertising – the right prescription

December 22, 2020

In 1997 when the U.S. Food and Drug Administration (FDA) clarified ways pharmaceutical companies could meet what had previously been vague guidelines, the direct-to-consumer (DTC) advertising boom for prescription drugs and medical devices was started. Some people may regret that day, especially hearing commercials listing the potential side effects of a particular drug. But it […]

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Why marketers need to pay more attention in their economics classes

December 8, 2020

  One of the most critical components to pricing is what economists refer to as price elasticity. Given the bottom-line impact pricing can have on overall profitability, it’s a critical concept for all marketers to understand. Price elasticity is the measure of the market’s response to price changes. Elasticity helps us understand how much a change in price […]

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The Carrot + the Stick of Collections

November 24, 2020

As long as debtors have been late with payments, collection activities have largely followed the same basic script: Ask nicely, ask forcefully, demand, threaten, charge-off. Most creditors rely on outbound calling strategies to do the heavy lifting and simply view their letter strategy as a compliance tool. For the most part, this strategy has been […]

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How to identify and target your competitors’ customers using Geo-Conquesting

November 10, 2020

Geo-conquesting is an excellent tool to identify and steal customers from your competitors. Tracking the physical locations consumers visit can indicate a more committed buying intention compared to following their digital journey. Our technology allows you to identify anonymous prospects and/or target your competitors’ customers and prospects. Our geo-conquesting approach turns anonymous prospects into identifiable […]

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Use purchase data to drive customer segmentation

October 27, 2020

Understanding your customers’ wants and needs allows you to develop marketing strategies with impact that help you keep and grow profitable customer relationships. In order to effectively harvest and use the data that’s available, development of a marketing segmentation strategy for your business is necessary. This strategy organizes your customer base along a number of […]

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A tidal wave of credit losses is coming – time to prepare with Convergence Group!

October 13, 2020

If recent earnings reports by the biggest banks are any indication, the worse is yet to come. “Six of the biggest lenders all expect heavy credit defaults and soured loans, as shown by their loan loss provisions, which jumped 43% from the already hair-raising totals in the first quarter to a combined $36 billion in […]

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The Carrot & The Stick of Collections Marketing Webinar

September 29, 2020

On September 16, 2020, we had a terrific turnout at LendIt Fintech’s The Carrot & The Stick of Collections Marketing webinar! Feel free to watch an on-demand replay below.  Schedule a free consultation with us by clicking here to learn how we can help you better manage the Customer Experience (CX) and generate better bottom-line […]

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Target audience

April 24, 2020

Zeroing in: insights on effective targeting Since the classic Greek tragedies, communicators have understood the importance of knowing the audience. And it’s still true today. How can you deliver a message without understanding the mindset of the people you’re speaking to? In today’s marketing environment, communication professionals still chase audiences to sell something to—either for […]

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