Advatages of prospect database

April 24, 2020

Whether selling B2B (business-to-business) or B2C (business-to-consumer), managing the business development and prospecting processes can be challenging. Countless sales support tools, such as Salesforce, Zoho, Insightly, HubSpot, freshsales and others, have been developed, however, while many organizations have created central data warehouses or marketing data marts to manage existing customer relations, the same isn’t true […]

Read the full article →

Drugs and direct-to-consumer advertising – the right prescription

April 22, 2020

In 1997 when the U.S. Food and Drug Administration (FDA) clarified ways pharmaceutical companies could meet what had previously been vague guidelines, the direct-to-consumer (DTC) advertising boom for prescription drugs and medical devices was started. Some people may regret that day, especially hearing commercials listing the potential side effects of a particular drug. But it […]

Read the full article →

Why marketers need to pay more attention in their economic classes

April 21, 2020

One of the most critical components to pricing is what economists refer to as price elasticity. Given the bottom-line impact pricing can have on overall profitability, it’s a critical concept for all marketers to understand. Price elasticity is the measure of the market’s response to price changes. Elasticity helps us understand how much a change […]

Read the full article →

Use purchase data to drive customer segmentation

April 21, 2020

Understanding your customers’ wants and needs allows you to develop marketing strategies with impact that help you keep and grow profitable customer relationships. In order to effectively harvest and use the data that’s available, development of a marketing segmentation strategy for your business is necessary. This strategy organizes your customer base along a number of […]

Read the full article →

Differentiation: standing out from the crowd

April 21, 2020

Any product or brand enters the free-for-all marketplace at its own risk. Consumers have to sort through endless choices and marketers have to capture their attention in seconds by rising above the noise. Due to many human frailties ranging from poor attention span, preconceived bias, rational and emotional responses, and personal behaviors and attitudes, it’s […]

Read the full article →

The 4Es: Adding Fuel to the Marketing Mix

April 17, 2020

For more than half a century, marketers have relied on the 4 Ps of marketing, a framework first posited by E. Jerome McCarthy in his book Basic Marketing: A Managerial Approach. McCarthy’s formulation, which includes price, product, promotion and place (distribution), has informed the bedrock of product and marketing management since 1960. Over time, the […]

Read the full article →

Decommoditizing a commodity: the marketing challenge

April 17, 2020

A commodity is a raw material, product or service indistinguishable from other things like it–– water, oil, air, rocks, agricultural products and money, for example. If these commodities were your business, your challenge would be to stand out from the crowd. You could differentiate on price or overall value. The value can be developed and […]

Read the full article →

Payment systems – a marketing opportunity

April 17, 2020

A payment system is any system used to settle financial transactions through the transfer of monetary value. This includes institutions, people, instruments, procedures and technologies used to make its transfer possible. So, what does this have to do with marketing? Your payment system can play a major role in growing your business. Not only because […]

Read the full article →

A Trusted Partner in Professional Staff Augmentation

June 26, 2012

Exerpt goes here…

Read the full article →

Next Entries →