Case Studies

Segmentation Model Development

Situation: A large entertainment company needed assistance in developing a segmentation strategy that would allow them to reduce their direct mail marketing expense while achieving or exceeding current response rates and maximizing revenue.

Solution: Convergence Group was engaged to develop a model leveraging past campaign analytics and learnings that would identify opportunities to increase response and reduce cost while generating maximum ROI.

Result: Convergence Group developed, deployed and validated a segmentation model, which increased response by 30%, reduced marketing cost by 23%, and increased ROI by 40%.